Episode 19: Get Online Week

Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity. 

There are 5.3 million people who have never been online in the UK and 11.9 million people who don’t have essential digital skills. Chris and the Good Things Foundation team are about to tackle the issue with the organisation’s annual Get Online Week campaign, which takes place 14–20 October. 

But how do you reach an audience who is mostly offline? What kind of barriers do those people face and how do you engage them? What messaging works well and which should you avoid? In a world of big brands and always-on campaigns, it’s really interesting to hear Chris talk about the kind of content challenges that come with tackling digital inclusion. 

In the much-shorter second part of the show we take a rather sharp turn in tone to discuss Susan Boyle and ill-thought-out hashtags, as well as the equally sharp change in tone taken by Go Compare in their latest ad campaign. Good, bad or somewhere in between? Let us know!

That’s it. Get your headmuffs and listen up to the finest content-related show you could possibly imagine. 

Notes and links

Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show.

• Christopher Andersson - Communications and Campaigns Manager - Good Things Foundation | LinkedIn

• Our vision is a world where everyone benefits from digital | Good Things Foundation

• Get Online Week

• Episode 18: Opportunity, idea, execution! — Content OD

• 'Distressing' GoCompare ad sparks dozens of complaints

• #susanalbumparty: The ad campaigns that accidentally (or not) launched filthy hashtags - BBC Three

• Clever Content Podcast — Content OD

Did we miss something in this list that took your fancy when you were listening? Just get in touch and let us know. 

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