Client: Strata & Sky-House Co
Services: Video | Social media | Strategy & Paid Social
Strata and Sky-House are home builders - with premium homes to sell they both invested in quality show homes to sell their products.
Filming and editing together a film that show cases both the quality of the house but also the feeling of a home can be a challenge. This requires planning, practice and high-standards of video production to create a stunning showhome video. The final videos must engage, inform, showcase and in some cases entertain the audience; all this in order to sell the product as a future home.
Sky-House wanted to their show home video to celebrate the moments people share in a home. The videos had to reflect their audience and their unique design of homes alongside their vision to become a home bulder for people, places and the planet. This lifestyle approach led to a number of scenes that were edited into a compilation video and chaptered into videos for social media platforms Facebook and Instragram.
Shared organically to their audience on social media improved brand awareness and showcased their quality design. The shorter videos were used as targeted paid social advertising, driving traffic to their website.