In episode 8 of the Clever Content Podcast, we talk about the recent announcement from Lush, the cosmetics brand that's decided to turn off all its social media accounts. It seems like a big decision for a company to take, so we explore what might have driven their thinking and how it might all play out.

We also discuss tips and techniques for dealing with problem copywriting issues. What happens when you get a touch of writer’s block? Who can you turn to for helps? Hopefully you’ll get some practical advice on what to do when you have your own copy problems.

Subscribe to the show!

The best way to make sure you never miss a show is to subscribe in Apple Podcasts or whichever app takes your fancy. We can recommend Overcast on iOS and Pocket Casts on Android.

Notes and links

Every episode comes with a list of links to all of the articles, videos and topics that we talk about on the show.

https://www.thedrum.com/news/2019/04/09/lush-abandons-social-media-its-getting-harder-talk-customers

https://www.thedrum.com/opinion/2019/04/10/lush-the-new-anti-social-gangster-and-good-reason

Give us your feedback

We’d love you to know what you think about the show. If you have any feedback for us or if you think there is a topic that we should cover, email phil@contentod.co.uk and we’ll get on it right away.